Black Belt in Sales: Think, work and earn like a professional by Tamm Tarmo

Author:Tamm, Tarmo [Tamm, Tarmo]
Language: eng
Format: azw3
ISBN: 9789949812042
Publisher: Sellit OÜ
Published: 2016-07-04T16:00:00+00:00

Mistakes you should avoid when presenting a product

An incompetent consultant

•is numb and unconvincing when talking about a product;

•replaces belief and sincere enthusiasm with being overly expressive;

•does not create a good buying atmosphere;

•focuses too much on the qualities of a product and too little on the benefits that are derived from them;

•oversells by talking about things that are not important;

•focuses too much on the features of a product and too little on the benefits that are derived from them;

•does not use social proof;

•does not create a good perspective for comparison to prove his point;

•leaves the impression of being desperate, as if he needs the deal more than the client.

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